Targeted positioning 

SVIFT addresses marketing concepts straight to the identified target group. This ensures a definitive receipt of relevant information. Generated attraction and interest are combined to animal owner's demand. 

​

Tools of the pull-strategy can be: 

 

• Education of key opinion leaders 

​

• Education of the animal owners by lectures and work shops

​

• Publication of experience reports 

​​​

• Execution field trials  

​

• Execution of drug monitoring 

​

• Mailing campaigns

​

• Attendance on fairs and exhibitions

​

​

​