Targeted positioning 

SVIFT addresses marketing concepts straight to the identified target group. This ensures a definitive receipt of relevant information. Generated attraction and interest are combined to animal owner's demand. 

Tools of the pull-strategy can be: 

 

  • Education of key opinion leaders 

  • Education of the animal owners by lectures and work shops

  • Publication of experience reports 

  • Execution field trials  

  • Execution of drug monitoring 

  • Mailing campaigns

  • Attendance on fairs and exhibitions